Brick2Wall is a value engineering firm that creates value for stakeholders in value chains plagued by fragmentation, traditional operating models and resulting information asymmetry. Few years ago, we chose the construction material value chain, for its complexity and economic relevance. We have worked ever since to reduce operational and financial inefficiencies in this value chain with the help of engineering, data analytics, and technology. Brick2wall helps infrastructure contractors (one of the largest and fastest growing consumer segment of construction material) save upto 15% in procurement costs on steel purchase (largest wallet share @20-40% in an infrastructure project), by optimizing a) Price through brand discovery and b) Quantity via customized products. Parallelly, steel manufacturers (fragmented, traditionally operated) observe 100% business growth with the D2C business setup by Brick2wall. Our 3PL partners witness higher fleet utilization, while financiers observe disciplined business growth in the sector. Leveraging wallet penetration via steel, we are further exploring other products in the procurement basket.